Richard Peoples Digital
Performance Marketer | Fractional CMO
Most Marketing Budgets Are WasteFUL —
Let’s Fix That
After thousands of audits, we’ve found that 76% of marketing spend goes to waste. We’ll show you where yours is leaking—and how to fix it and scale fast. Let’s audit and rebuild it. Click to apply.
12+
Years as Marketing Leader
1,500+
Advised
$25M+
Total Marketing & Ad Spend
3x - 7x
Return On Ad Spend (Avg)
Let Me Show You Why Your Marketing Isn’t Working
... And How to Fix It. While Most Teams Guess, I Diagnose!
Scenario #1: You are Struggling To Generate New Leads: You may have a website, you may even be running some ads, but you're just not finding the kinds of quality customers you should be.
Scenario #2: You’ve Tried Marketing Teams — and Still Aren’t Seeing ROI. You’ve hired freelancers, agencies, or even built internal teams — but the strategy isn’t clicking, and you’re burning cash without clear results or attribution.
Scenario #3: You’re Growing — But Without a Clear Go-To-Market Strategy: You’ve built a strong product or business, but your growth feels reactive instead of strategic, and you’re unsure how to scale demand without guesswork.
Scenario #4: You Know Your Data Is Valuable — But It’s Not Actionable: You’re sitting on CRMs, dashboards, and reports, but you lack the insights or execution systems to turn that data into meaningful revenue growth.
⚠️ STOP SCROLLING IF ⚠️
🚫 You’re Not Willing to Invest in Data-Driven Strategy
If you're looking for a quick fix or guessing your way through growth, this program won’t deliver. Performance marketing only works when guided by data, testing, and continuous optimization.
🚫 You Want to Outsource Accountability
This isn’t a “set it and forget it” model. We collaborate closely, measure what matters, and act on insights. If you're not ready to own outcomes with us, this won’t be a fit.
🚫 You Expect Results Without Internal Buy-In
We move fast—but we still need alignment. If your leadership, sales, or operations teams aren’t on board or responsive, even the best strategy can stall.
We only work with companies ready to commit to data driven performance. If that’s you, let’s talk.
WHO I TYPICALLY PARTNER WITH
EXECUTIVE/ ADVISOR
We help multi-location services and local franchises scale with unified marketing systems that boost local performance and protect brand equity.
OPERATOR/ FOUNDER
We help ABM teams, Sales and Marketing Leaders implement automation, scale acquisition, and drive measurable pipeline growth.
CRO/ CMO
We help healthcare and medical groups go from launch to traction with proven demand-gen systems, and scalable funnels.
VP OF SALES
We help multi-location services and local franchises scale with unified marketing systems that boost local performance and protect brand equity.
GROWTH TEAMS
We help ABM teams, Sales and Marketing Leaders implement automation, scale acquisition, and drive measurable pipeline growth.
MANAGER/ INTERIM
We help healthcare and medical groups go from launch to traction with proven demand-gen systems, and scalable funnels.
Ready to scale with a EXPERIENCED PERFORMANCE partner?
WhEN SHOULD Companies BRING IN A
Performance MarketER?
Your marketing should be an investment, not an expense. Otherwise its a liability. If you are spending money on marketing, but not seeing results—it’s a performance problem. And I fix performance problems using 3 strategies:
3 FREE RESOURCES
1. Scalable Method and FRAMEWORK
2. CAPABILITIES and use cases
3. Free Growth Audit — 30 Min. No Pitch. All Strategy.
After years in-house companies and agencies, I saw the same problems repeat: slow execution, bloated teams, junior account leads, and zero accountability for results. So I built a proven framework—Scalable Method with a Direct-to-Expert model built for ambitious brands that move fast and expect impact. With the right investment, I OWN the entire engine from ad click to signed client, deploying and refining CRMs, automation tools, and tracking systems. Get on-call support across web, marketing, operations, and sales—only when you need it.
Integrated Partners & Tools
META
HIGH LEVEL
HUBSPOT
SALESFORCE
CLARITY
CLAY
CLOUD FLARE
N8N
ALOWARE
SEMRUSH
Full Stack Marketing and Technical Capabilities
Search Engine Marketing
Search Engine Optimization
Google Ads
Microsoft Ads
Meta Ads
Linkedin Ads
Retargeting
Offline Conversion
CAC/LTV Optimization
Split Testing (A/B)
Marketing Automation
Email Marketing
Social Media Marketing
SMS Marketing (A2p/10DLC)
Content Marketing
CRM/ Sales Enablement
Lead Scoring & Intelligence
Data Enrichment
Account Based Marketing
Agent Rep Productivity
Go To Market Strategy
Google Analytics / Tag Manager
Microsoft Clarity
Web hook/ API Integrations
Web Optimization
Account Based Marketing
Data Visualization & Dash-boarding
Database Reactivation
Revenue Operations & Pipeline Growth
AI Agent Development/ Deployment
HOW WOULD YOU LIKE TO GET STARTED?
Choose Your OWN PATH
++ PERFECT FOR SERVICE PROVIDERS, DIGITAL MARKETERS, SALES PROFESSIONALS ++
GROWTH ACCELERATOR
Perfect for solo entrepreneurs who want expert guidance while staying hands-on. (Group Based)
Crash Courses, playbook, SOPs, and templates
Weekly strategy calls & live Q&A support
Personalized audits + feedback
$99/ per month
** No contracts - cancel anytime. Dedicated support $499/mo
GROWTH
ENGINE
Perfect for marketing, product and sales teams who want expert guidance while staying hands-on.
Complete Campaign Management for Scale
Monthly insights + KPI ownership & strategy
Guaranteed volume for MQL/SQL
$999/ PER MONTH
** No contracts - 12 month commitment. Implementation Fee
++ DELEGATE ALL THE WORK! PERFECT FOR AGENCIES, EXECUTIVE, PE FIRMS, FUNDED STARTUPS ++
FRACTIONAL CMO
< $1M
Built for early-stage companies, founders and lean teams who need CMO-level leadership without hiring full-time. Annual Recurring Revenue $100k - $1M.
✅ Full-funnel builds and campaign execution
✅ Direct access to a CRO strategist + project lead
✅ Monthly performance reviews, KPI alignment, and tactical roadmaps
✅ Limited to 6 seats only to ensure focus and impact
** 10 hours per month / 6 month minimum
From $499/ per hr
FRACTIONAL CMO
$1M > $100M
Designed for scaling companies ready to delegate marketing ownership and accelerate revenue growth.
✅ Advanced campaign + CRM automation integration
✅ Dedicated Advisor, CRO strategist + project lead
✅ Executive-level reporting, insight briefs, dashboards
✅ Monthly performance reviews, KPI alignment, and tactical roadmaps
✅ Capped at 6 active partners to preserve quality
** 20 hours per month / 6 month minimum
From $499/ per hr
1,250+ WORLDWIDE HAPPY COMMUNITY MEMBERS
“Rich didn’t just improve our campaigns—he gave us a scalable system that worked across multiple markets.”
Dr. Obinna N. - CEO, Vein Health Clinics
Bryan E.
I am confident that Richard will bring valuable skills and a positive attitude to any team. He has my highest recommendation.
- CEO, RFA Cancellation
Joe G.
Rich played a pivotal role in helping RaYnmaker grow. I'm happy to serve as a reference for his work or industry peer.
- CEO, Raynmaker
Brian F.
Rich has been a go to asset for us for our direct response campaigns. He is an expert in his field and we are happy to recommend him!
- Independent Mortgage Brokers
FEELING A BIT LOST OR HESITANT?
ASK US ANYTHING YOU WANT ON A 1 on 1 AUDIT
Not sure where to start? We're here to help! Book a 1-on-1 call with us and get all your questions answered with personalized guidance.
NOT SURE IF YOU SHOULD JOIN?
Frequently Asked Questions
What’s the difference between "Done With You" and "Done For You"?
“Done With You” gives you access to our playbooks, tools, and expert guidance—while your team executes. “Done For You” is a hands-off solution where we handle everything from strategy to execution for you.
Who do you typically work with?
We partner with executives, private equity firms, corporate franchises, emerging startups, and growth-focused marketing teams. If you’re ambitious and ready to scale, we’re a fit.
Is there a long-term commitment?
No. All plans are month-to-month with no long-term contracts. Cancel anytime—stay only if we’re delivering value.
What kind of results can I expect?
Our clients typically see improvements in lead quality, funnel conversion rates, and marketing ROI within the first 30-60 days—depending on your starting point and plan tier.
What kind of metrics do you track and optimize?
We focus on the metrics that matter most to growth: CAC (Customer Acquisition Cost), LTV (Lifetime Value), conversion rates, funnel velocity, retention rates, marketing ROI, sales cycle length, and pipeline coverage. Every campaign is tied to measurable performance and impact on revenue.
How fast can we get started?
Instantly. You’ll receive onboarding access right after sign-up. For “Done For You” clients, kickoff calls usually begin within 3–5 business days.
Copyright 2025 | Richard Peoples Digital, LLC & Scalable Method™